Stella McCartney announces the launch of Stella McCartney Cares Green, following the foundation’s initial launch with Stella McCartney Cares Pink this past October. This new addition, Stella McCartney Cares Green is dedicated to the designer’s pledge to support sustainability, while Stella McCartney Pink focuses on the designer’s Breast Cancer Awareness efforts. Stella McCartney Cares is the newly launched UK registered non-profit charity platform with a dual focus in supporting the designer’s on going personal commitments and causes close to her heart.
Stella McCartney Cares Green will focus on bridging the gap between the fashion industry and vital information and understanding on sustainability. The foundation will work with innovators, support on the ground efforts to protect the environment, offer grants and developing awards programmes with an underlying focus on knowledge sharing that will drive the next generation of disruptive animal-free, sustainable materials.
Stella McCartney Cares Green aims to create positive change in the fashion industry and the world at large by inspiring and empowering individuals, students, professionals and businesses to embrace sustainability. Through creating an open source online platform to honestly share findings of the foundation and the years of learning that the brand has acquired, as well as commission research, reporting and information – aiming to cut through the noise and confusion that currently surrounds the concept of sustainability within the fashion industry. Thus allowing empowerment to anyone who wants to learn about sustainability.
The aims of Stella McCartney Cares Green will be focused on three key actions: To support on the ground efforts to protect the environment though grant giving to NGOs as well as the formation of a fund to enable lawyers and lobbyist around the world to fight for environmental protection where it is most needed. To sponsor a crucial shift in attitude and practices on topics like materials innovation, sustainable design, circular economy and animal welfare. And last but not least, to educate, share knowledge and change the way that the next generation of designers acquire information about sustainability. To open the minds of fashion students by challenging existing educational practices, leading the way for a more sustainable, environmentally-friendly future.
“I’m very excited for this next chapter in our commitment to sustainability. We are just at the beginning with Stella McCartney Cares and can’t wait to show the world what we are imagining. This new platform will enable me to realise a dream I have had for a long time of creating a true open source and empowering the next generation of designers to bring sustainability values into their practice.” Stella McCartney
Following the designer’s many successful years of Breast Cancer Awareness campaigns, the Stella McCartney Cares Pink side of the platform that launched in October focuses on the designer’s efforts on Breast Cancer Awareness that place emphasis on support and care for those lives that have been affected by the disease; patients, survivors and their loved ones. Stella McCartney Cares Pink builds on existing relationships with leading hospitals, charities, and support centres to aid the global breast cancer community. The program works year-round, with a goal to increase awareness, education surrounding early detection and ultimately, self-care. To celebrate the launch during Breast Cancer Awareness Month, the first official initiative of the new philanthropic platform was the donation of 1,000 “Louise Listening” post-operative mastectomy compression bras to women undergoing treatment for breast cancer around the world for free upon request on the newly formed website. The aim of the initiative is to help women around the world have greater access to the bra and the comfort it provides during their battle with breast cancer. The donation scheme was an immediate success with 1,000 bras distributed and donation requests fulfilled within a few weeks.