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SOLO Loewe Cedro

Perfumes Loewe has reinvented its legacy of fine craftsmanship based on a 168-year history, this time inspired by wood, the finest of raw materials, with its unquestionable leading role in the worlds of art, architecture

Perfumes Loewe has reinvented its legacy of fine craftsmanship based on a 168-year history, this time inspired by wood, the finest of raw materials, with its unquestionable leading role in the worlds of art, architecture and contemporary design. A new concept of masculinity, based on SOLO Loewe and its ceaseless quest to find harmony in daily life, this time intoxicated by a natural instinct which marries routine life in the city with the magnetic draw of contact with nature. And so SOLO Loewe Cedro was born.

A new Eau de Toilette that revolves around wood: the aroma, bottle, packaging and communication. A robust, high quality material, both flexible and adaptable, which breathes life into a perfect balance of opposites.

solo-loewe-cedro

A genuine, balanced, natural man. That is how Paolo Herigues presents himself once more, ten years after starring in the first SOLO Loewe advertisement, a 21st century man in a majestic bespoke vehicle.

His attractiveness and personality do not go unnoticed, this time in a woody environment that highlights a unique perfume: a cosmopolitan man who needs to be surrounded by nature to be happy.

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