Seine River Fashion Extravaganza Moved to June 15
Producer of the upcoming fashion phenomenon on the Seine on 8 June has decided to postpone J Summer Fashion Show 2016 for a week due to the terrifying water level of the river. Jessica Minh Anh, known
Producer of the upcoming fashion phenomenon on the Seine on 8 June has decided to postpone J Summer Fashion Show 2016 for a week due to the terrifying water level of the river. Jessica Minh Anh, known for transforming the iconic Eiffel Tower into a catwalk, was ready to host the unique showcase on the moving Bateaux Mouches’ giant glass boat with the live backdrop of Paris’ famous architectural wonders. Facing the natural disaster, her team had to make immediate changes to every part of the event, which have effected hundreds of people.
A big fan of unconventional outdoor productions, this is not the first time Jessica Minh Anh has encountered unexpected weather condition. This time last year, exactly 2 hours before her extraordinary catwalk in the middle of Spanish solar power plant Gemasolar, a big storm came and destroyed the entire backstage area. Jessica Minh Anh saved the day by turning a big bus into the new backstage area and went ahead with the show, which resulted in one of the most impressive fashion productions in history.
Although postponed to the 15th, the show is expected to be even bigger and better with more preparation time in place. “She will make it work, she always does”, said Ibtissem Akbache, backstage assistant “We really admire her leadership in such circumstances and our entire front stage and backstage team are with her 100%”