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Bulgari Joins Ahmed Seddiqi & Sons To Continue Bringing The Finest In Luxury

The Middle East’s largest Swiss watch retailer, Ahmed Seddiqi & Sons, announces its partnership with Bulgari Middle East, launching the brand’s latest jewelry and watch collections. “We are delighted to welcome Bulgari to our portfolio of


The Middle East’s largest Swiss watch retailer, Ahmed Seddiqi & Sons, announces its partnership with Bulgari Middle East, launching the brand’s latest jewelry and watch collections.

“We are delighted to welcome Bulgari to our portfolio of brands under the Ahmed Seddiqi & Sons group and unveil the latest and most iconic collections to our clients in Dubai. In the hopes of opening the gateway to a prestigious and long partnership, together with Bulgari, we are pleased to invite customers to experience the luxury associated with the brand’s legacy,” said Mr. Abdulhamied Ahmed Seddiqi, Vice Chairman Ahmed Seddiqi & Sons.

The boutiques will be located across various prominent shopping malls and hotels across Dubai including; Atlantis, Four Seasons, Wafi Mall, Mall of Emirates and City Centre Mirdif.
Focusing on the launch of five new incredible collections featuring watches and jewelry, Bulgari reveals the latest in luxury.

The legendary creature coils its way to ever broader creativity as the entire range enters whole new fields of expression, renewing the theme through high jewellery and haute horlogerie, ceramic and five-coil Tubogas interpretations.

Serpenti Incantati gives a new lease on life to this animal symbol. After coiling around the wrist, the snake is now reinvented by wrapping itself for the very first time around the case of a round watch: the reptile literally twines itself around the watch dial, admirably framing an entirely skeleton-worked Manufacture tourbillon calibre.

Serpenti spiga: boldly rock’n’roll!. The snake in perpetual motion lends itself to all manner of bold moves. Before being a watchmaking success, the Serpenti watch by Bulgari is first and foremost a style statement. An attitude. This watch is a true classic.

Serpenti five-coil Tubogas: both adornment and second skin.
In parallel and equally in association with the serpent theme, Bulgari offers a fresh twist on another of its symbols: the Tubogas, introduced in three new interpretations, starting with an incredible version on which five rows of steel and pink gold literally set a magnificent stage for the forearm of the woman wearing it!

Lucea establishes a direct connection between light and time. This self-evident relationship has earned it a place of its own in the field of feminine watches. Bulgari infuses light with new colours with its many inspired creations. They give pride of place to shimmering shades, expressed through gemset Haute Horlogerie creations as well as pure jewellery models.
Piccola Lucea: a dainty diameter. Lucea also proves itself capable of renewal by playing with the case size. The Rome-based Maison thus offers active women an appealing new model named Piccola Lucea. This new version has been redesigned in a daintier diameter providing a very contemporary response to the growing demand for ever-smaller ladies’ watches. Like all Bulgari creations, this timepiece designed for daily wear is also at home in its evening role as jewellery.

The eminently graphic, urban and contemporary Diagono Magnesium welcomes a much-loved horological complication in the shape of a self-winding chronograph movement. This high-impact masculine sports watch exudes an immediate sense of performance. While this tone in itself corresponds to the spirit of the emblematic Diagono case, the kinship is further heightened by the fact that Diagono Magnesium is a watch developed, structured and assembled in a way comparable to that of the finest modern Italian sports cars. Diagono Magnesium is a compendium of technical sophistication, expressed through the high-tech parts composing its case: magnesium, ceramic, Motorlac and PEEK.

Divas’ Dream draws its inspiration on the one hand from the permanent beauty of Rome – the majestic city cloaked in its aura of eternity – and particularly from the remarkable fan-shaped pattern embellishing the mosaic floors of the Caracalla thermal baths. This has now become the emblematic motif gracing the Bulgari High Jewellery collections and is beautifully suited to the rounded shape of a watch case.

And because life is an enchanted ball, Divas’ Dream is an open invitation to join the dance with unrestrained passion.

More than 350 employees representing dozens of professions dedicated to the infinitely small and precise are at work on the brand’s various production sites, from Le Sentier to Saignelégier via La Chaux-de-Fonds.

With a current over 350-strong workforce and integrated production of all watch parts spread over four sites in the Jura mountains, at the heart of a major hub of the most sophisticated skills and crafts, the Manufacture Bulgari has developed so strongly that it now fully masters the production of mechanical watch movements ranging from Grande Complication to ultra-thin hand-wound calibers, as well as standard Solotempo self-winding base movements. Production of the external elements – metal cases and bracelets, high-end dials – is also done internally. The vertical integration that began a few years ago has reached cruising speed and has effectively put Bulgari Watchmaking right up amongst the elite of Swiss watch manufacturers.

Only a few exceptional brands can currently claim global mastery of the multiple processes involved in making a watch – encompassing design and development, mechanical movements, dials as well as metal cases and bracelets. Classic and streamlined, complicated or precious. Watches are all about emotions, like superb works of art that are created by drawing upon a broad range of expertise, as well as time and passion. For behind these complex objects lie a number of age-old skills combined with state-of-the-art technologies. Behind the Fine Watchmaking masterpiece is a vast and complex network, filled with multiple skills – all completely interconnected and independent, backed by cutting-edge technologies or by traditional dexterity in craftsmanship. The Manufacture Bulgari is currently able to master the entire process and to manufacture its creations in-house, the privilege of authentic players in the world of luxury.

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