Written by Khalid Hatem
The Arabs, like no other culture in the world, adore perfume. They pride themselves in their ability to distinguish between those which are high in quality and those which are not.
The Middle East is famed for its illustrious scents. Its appreciation of fragrances is engrained in the culture and an integral part of its heritage.
Growing up and being surrounded by a mix of aromas at a very young age; Roja Dove’s distinct sensitivity to these smells is mixed with a burning passion grounded in memories of love.
It’s what makes the brand the number one seller within Emirates Airlines, and his perfumes widely recognized as the world’s most luxurious fragrance house.
The root of the brand is a man who worked to perfect his talent his entire life. Giving the wearer a scent that has 80 years of master craftmanship captured in a single bottle. Today, 8 years later, Roja Parfums is in 50 countries, 5 continents, 5 standing stores and in about 250 shops around the world without borrowing a penny from anyone for marketing.
“Very uncompromising, a single expression of what I do best” – Roja Dove
The Worldwide success of Elysium showed Roja that male clientele responded incredibly well to the Parfum-Cologne style created especially for the scent. It was important to create a signature Parfum-Cologne Collection, consisting of five iconic Pour Homme scents: Vetiver, Elysium, Enigma, Danger, and Scandal. Each scent boasts fresh, lively notes to create a light and vibrant aroma, with warm and sensual notes that last for hours on the skin, so without further ado:
Vetiver: “The King of Perfumery”
The Most famous raw material associated with masculine perfumery. There is no material in perfumery quite like Vetiver – Derived from the root of the grass, it is at once earthy, smoky and leathery all in perfect harmony. Sophisticated and incredibly versatile, those who wear it are confident and self-assured – a presence in any room. Vibrant Citrus notes create a lively freshness around the dry warmth of Vetiver, whilst both Cedar Wood and Oakmoss add heat and complexity. Everybody wants to be near him. It is the ultimate example of how a modern man should smell. The Vetiver wearer doesn’t provoke envy but instead, adoration.
Elysium: “Heroic. Virtuous”
Elysium – few have the ability to make that dream a reality. Only the heroic and virtuous are destined to achieve the life they desire, so each ingredient within this scent was chosen to emulate this rare strength of character. Legends of perfumery including Vetiver, Ambergris, and Leather combine within this elixir of pure valiance – A scent created for a man who needs no help in reaching his Elysium, his paradise.
Enigma: “Unravel the Mystery”
Shrouded in a swirl of Cognac and Tobacco, a suave figure sits cool and composed at the bar of a private members’ club – where the scent of Woods and Leather pervade. Dressed in a way that defies the club rules, this alluring presence is definitely unexpected. Why is he here? How did he get in? You cannot take your eye off this mysterious man. Warm touches of spice blend with soft Vanilla and Benzoin, which create a sense of ambiguity – nothing is quite what it seems.
Danger: “You Have Been Warned”
Dangerous not just for those wearing it, but for those who smell it on them. Aromatic Lemon, Lavender, and Tarragon create a fresh and willing invitation, but beware, as sensual aphrodisiacs lurk in the shadows, daring you to breathe it in a little deeper. The sweetness of Vanilla and Jasmine contrast against the dry, earthy warmth of Cedarwood and Patchouli, tempting you to lean in a little closer, and succumb. Just remember, you have been warned.
Scandal: “Ensures You Are Talked About”
When a scandal hits, heads turn and secrets unravel. Everything is exposed as barriers are pushed and limits are tested. You either hide or embrace it. A true head-turner, Scandal opens with an exciting burst of Lemon, Spearmint, and Lavender, which flirts with an unusual Rhubarb note spread across a rich and sensual bed woven around the indulgent nuances of Tonka Bean. Tempted to do something which causes a scandal, it ensures you are talked about.