Cartier reveals a first three-chapter tale through an animation featuring the iconic Panthère on a journey through the Arabian Desert. The campaign will be revealed throughout the holy month online and in boutiques.

The first chapter features the Panthère de Cartier in the first chapter while roaming through the desert in a starry crescent moon adorned sky, with Ramadan greetings and Cartier’s best wishes for a blessed holy month.

The panther is a permanent source of inspiration throughout Cartier’s creations. It embodies many of the same traits that the Maison represents: impressive, audacious and daring.

“It is really important for us to connect with our clients in the region and celebrate key occasions together”, Laurent Gaborit, Regional Managing Director of Cartier Middle East, India & Africa stated.

https://youtu.be/pDZdJ83Hy0Q