Prada establishes a commanding presence in Zurich with a new boutique on the legendary Bahnhofstrasse; one of the most exclusive shopping enclaves in Switzerland.

The new space covers a total area of approximately 1,100 square meters over three floors and offers collections for both men and women. In design, Prada sought to combine the strength of its own heritage with a dynamic evolution of style and technology. Borsani chairs evoke classic Italian design while a sleek black marble façade and rhythmic composition of windows harmonize with the architectural elements of the existing building.

The iconic checkerboard motif is reinterpreted through the use of accentuated color schemes. Expansive video walls, green ceiling beams, floors laid with yellow and white geometric patterns and green Alpine marble accents enhance furnishings and spaces.

The ground floor is dedicated to leathergoods, accessories and women’s footwear. The first floor is exclusive to women’s collections and offers very intimate spaces for Made to Order services. The second floor, dedicated to the men’s collections and Made to Measure, is characterized by more masculine colors, furnishings and geometric elements.