Ohanna: Ultra Modern Egyptian Fashion Label For Independent Women
Founded in Alexandria, Ohanna is inspired by ancient Egyptian history and its powerful human civilization. The brand revives haraonic iconic designs in its first collection.
The Egyptian fashion scene is changing, fast, and a new generation of ready-to-wear designers are adding a new flavour to the Arab fashion ecosystem. On this new map, a name stands out: Ohanna. Founded in Alexandria, Ohanna is inspired by ancient Egyptian history and its powerful human civilization. The brand pays tribute to its ancient kingdom through the revival of pharaonic iconic designs in their first collection.
The FW’19 collection presents comfortable yet luxurious pieces that offers uniquely edgy day and night looks, from jogger sets to dresses. Through its transformable and versatile designers, the collection gives women the opportunity to express uniqueness, diversity and beauty through its glamorous practicality. The FW collection garment linings are made from silk and satin, embodying the ancient Egyptian designs found in temple wall art, transforming them into modern patterns and refined motifs.
Rebirth of the Nile features a variety of pieces that can be mixed & matched, and deconstructed into several different looks getting the most out of each piece. The “KISSA” jogger set, meaning Twins in Ancient Egyptian as it comes in two colors, Neon and Beige, is a set of a cool joggers and a shirt that can be transformed through its adjustable strings, wear it as a jacket in the morning and a cropped one at night. The “TUYA” look meaning Sunbeam, has paneling neon details similar to sun rays, can be zipped and worn as a dress for a day look or transformed into a night look by unzipping the piece and turning it into a crop top and matching skirt, folding the shoulders of the shirt to showcase the patterns for the extra edge.
Photography & Art direction: @malakelsawi
Assistants: @ghadahesham, @wanderholic,
Fashion Assistant: @salmasangary