For its spring/summer 2018 campaign, Net-A-Porter travelled to Mexico City to showcase the defining trends for the season. The campaign reflects Net-A-Porter’s modern and international outlook on fashion as models Sarah Berger, Mayowa Nicholas and Aira Ferreira authoritatively wear the key fashion trends for SS18.

The campaign focuses on four trends that will dominate the new season, as informed by Net-A-Porter’s buying experts: Naturals, Modern Prairie, New Suiting and ‘80s Flashback are the need-to-know trends this season. Power brands such as Gucci, Calvin Klein 205W39NYC, Prada, Chloé and Saint Laurent sit alongside top emerging designers Brock Collection, Ganni, Wandler and Attico, demonstrating Net-A-Porter’s continued championing of up-and-coming brands.

Natural style

Modern Prairie style

“Our Spring Summer 2018 campaign distils the mood of the coming season beautifully and presents it to our customers through the Net-A-Porter lens, with major power brands styled alongside emerging designers. I think our customer will be as excited as I am.” Alison Loehnis, President of Net-A-Porter and Mr Porter.

Credits:

Models: Sarah Berger, Mayowa Nicholas, Aira Ferreira

Creative Director: Jon Wetherell

Stylist: Morgan Pilcher

Fashion Assistant: Tasha Arguile, Julia Lurie

Hair Stylist: Braydon Nelson at Julian Watson

Make Up Artist: Karan Franjola at Management Artists

Production: Denise Shenton Productions

Producer: Dominique Taylor

New Suiting style