Mr Porter, the award-winning online destination for men’s style, is pleased to partner with leading Italian luxury fashion house Prada, to launch an exclusive capsule collection rooted in bowling nostalgia. This is Prada’s first menswear exclusive with an online retail partner.
Debuting on Mr Porter on 25th of April, the 32-piece capsule collection is anchored in ready-to-wear and shoes. It draws from eras of bowling popularity- the 1950s and 1980s, and features camp-collar shirts in Hawaiian and pop-cartoon prints, as well as madras and gingham checks, mid-century-style block-panelled stripe cardigans and stripe knit T-shirts. Blouson jackets in satin and suede and two printed T-shirts with exclusive Prada bowling logos, both reference the eras of inspiration. The Loafers, creepers and cap-toe Derbies and cap-toe sneakers, in nubuck and deer skin, make up the exclusive offering of shoes.
This capsule collection is a joint vision of both Prada’s and Mr Porter’s modern approach to classic men’s wear, with an injection of fun and function. To celebrate the partnership, Mr Porter will launch an integrated global marketing and content campaign, across its social media, email, website and app platforms, culminating in a Mr Porter x Prada hero story with video in ‘The Journal’ and a Mr Porter x Prada bowling event in New York City, both on the 26th April.
“We are incredibly proud to be working with Prada on this special project and to be the first men’s online retailer to partner on an exclusive collection. The retro themes of 1950s and 1980s menswear were an effortless inspiration for the campaign and content and allowed us to easily meld the worlds of Mr Porter and Prada.” States Mr Toby Bateman, Managing Director, Mr Porter.