Concord has launched the Special Edition Delirium Lady, as a tribute to the legendary collection that established Concord in the Swiss Watchmaking Industry as the creator of the thinnest watch in the world.

Founded over a century ago, Concord has a proud history of ground-breaking innovations in watchmaking. This has included the supply of high quality watch movements to prestigious jewelry manufacturers as well as a reputation as an archetypal innovator in Clock design. Not the least of these achievements was the famous Concord Ring Clock presented by President Truman to the heads of state at the Potsdam Peace Conference, while, anticipating fashion becoming as important as function, the company designed the covered bracelet for women in the 1950s.

In 1979, when slimness became an important criterion, Concord introduced the world’s thinnest watch, evocatively named the Delirium. Measuring less than 2 mm thick in all, the slim quartz calendar timepiece with a centre seconds hand went on sale immediately at Tiffany’s & Co in New York. This revolutionary model made news all over the world. That year’s Basel Fair showcased an entire Delirium collection encrusted with some 1,500 diamonds, followed some months later by an even thinner model of less than 1.50 mm. In 1980, the Concord Delirium IV created the next sensation by being the first wristwatch in history to break the 1 mm barrier, becoming a collector’s item of unique value.

A renewed moment of sheer Delirium

A decade after the production of its most recent sibling, the new Delirium Lady comes in glowing 18K rose gold, with or without 36 magnificent diamonds surrounding its classic rectangular case for a burst of additional sophistication.

A silver–toned dial with a choice of elegant painted Roman and contrasting gold baton hands is perfectly offset by a stylish black alligator strap. This iconic timepiece is powered by an ETA quartz caliber and is water-resistant to 30 m. And as an undisputed plus, the unique Concord Delirium Lady appears in a still dainty yet subtly sturdier 3.3 mm iteration that will reliably accompany women in whatever deliriously fun activities they may choose to enjoy.