Written by Sarah White

Born and bred Emirati, Mthayel Al Ali, is a force to be reckoned with as an exceptional Emirati style influencer, and advocate for modesty with a contemporary edge.

At a young age, Mthayel has impressed her followers and her peers, by setting up her own creative agency, Tkhayyal Creative Marketing. Tkhayyal, Arabic for ‘Imagine’, specializes in social media advertisement and campaigns, which believes in creating reality, from what you imagine, and making dreams come true in the social media virtual world, with the motto of the agency being; ‘imagination can take you anywhere!’ as said by Mthayel.

Maintaining her reputation as a confident and professional Emirati businesswoman, Mthayel has been involved within some extraordinary and impressive projects, and campaigns, such as; Nike, the global sports brand chose Mthayel, as an Emirati style influencer, to bring a new vision to the London shot-street style campaign, for Nike React. Nike React is one-of-a-kind foam style trainer, which is impacted for sport.  However, Lancôme, showed the natural and wonderful side to Mthayel, with a real in-depth interview on her beauty secrets, and lifestyle. Also, Mthayel worked with Liv Bank, which was alongside Tesla Motors, highlighting finance for all, however, we cannot forget to mention another amazing fashion campaign, which was Kenzo, with ‘Kenzo Move’ sneakers, which was stunning!

With an impressive following on social media, and respect within the industry, the sky is really the limit for Mthayel.

Can you tell us more about yourself, and your personality?

I am a high-energy person, and very adventurous too. I try to always come up with new creative ideas to share with people and my followers. I am very passionate about education and knowledge, and I read to discover new things every day.

Nike, the global sports brand chose Mthayel, as an Emirati style influencer, to bring a new vision to the London shot-street style campaign, for Nike React.

How would you describe your personal style?

My personal style between edgy, comfortable and classy. I try to mix my stylish sense to the traditional style of my culture, I like to be individual with my looks.

Who are your favourite designers, and why?

I am fond of most local Emirati designers, and ladies who reflect a very stylish sense with much of our values in it. I am also a fan of Givenchy and Gucci, because of their edgy style and their pieces that push beyond the boundaries of mainstream style.

What makes the perfect and most likeable post on social media?

This is a good question, I would say what makes the most perfect or likable post, is simply down to lighting and angles. They give a clear sense of your caption and content.

I am fond of most local Emirati designers, and ladies who reflect a very stylish sense with much of our values in it.

With social media and the role of an influencer, comes negativity, have you ever dealt with it?

I always had a very positive attitude when it comes to the comments, I made sure that I always work on my standards and be happy about that. I also had the support of my family and friends to always make sure that I share my beliefs and values.

Can you tell us more about your campaign with Nike React, and the impact it has had?

That was the most amazing collaboration that I had in the past year, I was honoured to be chosen as the only Middle Eastern lady, to represent the Middle-East, in the launch of their new shoes. I was very much honoured to be part of their campaign and had so much fun doing it too.

What are the most favourite campaigns you have been involved in and why?

I would definitely say, working with international brands, because it is very interesting, that I reflect their style combined with a more traditional sense of Emirati style. Working with Kenzo, Nike and Lancôme were so much fun, and it was very creative.

Maintaining her reputation as a confident and professional Emirati businesswoman, Mthayel has been involved within some extraordinary and impressive projects, and campaigns. 

Follow @mthayelalali