Harrods announces first garden at the 2015 RHS Chelsea Flower Show
For the first time in Harrods’ history, the luxury department store will be exhibiting a concept garden at the Royal Horticultural Society Chelsea Flower Show in May 2015. ‘The Fragrance Garden’, created in collaboration with award-winning
For the first time in Harrods’ history, the luxury department store will be exhibiting a concept garden at the Royal Horticultural Society Chelsea Flower Show in May 2015.
‘The Fragrance Garden’, created in collaboration with award-winning garden designer Sheena Seeks, will be a celebration of perfume through the medium of flowers.
Taking the art of perfume making as its theme, the concept garden will reflect the cross-fertilisation of nature and science, as well as traditional floral perfumes. Inspired by the 19th Century artisan tradition of ‘enfleurage’, a technique whereby the scent of flowers is captured in wax, on one side of the garden, flowers will appear enclosed in oversized laboratory beakers and test tubes, whilst on the adjacent side; they reappear, transformed into giant paper blooms. Incorporating digital innovation, the garden will also feature augmented reality images on giant screens dividing the garden, which will leap into life when viewed through a phone or tablet.
Deb Bee, Harrods Director of Creative Marketing, comments “We’re delighted to be exhibiting at the RHS Chelsea Flower Show for the first time, in 2015. We are committed to giving our customers an innovative experience and creating a concept garden in collaboration with an award-winning designer is an ideal platform from which to do this.”
Designer, Sheena Seeks continued “This is a fantastic opportunity, working with Harrods, to create a truly innovative garden. Designing this garden has given me the freedom to explore the idea of the garden as a space where nature meets technology.”
Signalling the start to the British summer season, Mandarin Oriental Hyde Park, London offers an exclusive overnight stay package in partnership with Harrods to celebrate the Royal Horticultural Society Chelsea Flower Show in May 2015.
With flowers in full bloom across London, Harrods will be bringing a teaser of their first garden exhibition at RHS Chelsea Flower Show to create floral decorations for the entrance, The Lobby and The Rosebery at Mandarin Oriental Hyde Park, London. ‘The Fragrance Garden’, created for RHS Chelsea Flower Show by Harrods in collaboration with award-winning garden designer Sheena Seeks, will be a celebration of perfume through the medium of flowers.
Guests staying at the hotel will receive two tickets to visit ‘The Fragrance Garden’ at RHS Chelsea Flower Show and be one step ahead of the crowds, travelling in style to the show in the hotel’s bespoke rickshaw.
‘On The Fringe’ package starts from GBP 730 per night based on two people and includes:
– One night stay in luxurious accommodation
– Daily English breakfast for two
– Two tickets to RHS Chelsea Flower Show
– A private ride on board the Mandarin Oriental Hyde Park rickshaw to and from the show
– Personalised perfume experience at Harrods Salon de Parfums
– Floral-themed Afternoon Tea for two at The Rosebery
Package prices exclude VAT and 5% discretionary service charge. The overnight stay is valid between18 May 2015 to 24 May 2015, the Floral Afternoon Tea is available at The Rosebery from 1 May 2015 to 31 May 2015, and both are subject to availability. Bookings and cancellations must be made a minimum of 72 hours in advance. Reservations can be made by contacting the hotel directly on +44 (0) 207 235 2000, via email@example.com or through Mandarin Oriental’s worldwide sales and reservations offices or the Group’s direct on-line reservations service, www.mandarinoriental.com
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