WELCOME TO A FABULOUS WORLD For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters. SOURCING A search for hidden wonder Discovering the most brilliant gem-quality diamonds demands an expedition deep into the earth, the most challenging treasure hunt imaginable. Day after day, our gemologists strive to uncover gemstones that equal or surpass the finest diamonds ever unearthed. Often many millions of years old, every Graff stone is responsibly mined and traceable to its source. ANALYSIS An interpreter of secrets In the rough, a diamond has yet to reveal its secrets: it might become a cascade of small gems or a single, perfectly cut stone. Our gemologists can spend months exploring the possibilities. When they have determined the optimal cut – however ambitious it may be – the diamond’s fate is set. “The House of Graff stands for the finest, the rarest and only the very best stones.” — LAURENCE GRAFF CUTTING & POLISHING An obsession with perfection The task of our cutters and polishers requires astonishing dexterity, precision and patience. It is due to their skill and vision that Graff can unlock the hidden radiance of the world’s most magnificent gems. With limitless passion and the steadiest of hands, they bring each stone to life, unlocking its exceptional beauty, time after time. DESIGN A vision of timeless beauty Having the world’s most fabulous gems at our disposal gives our design atelier a unique opportunity to create extraordinary jewellery. Beyond the whims of fashion, our designs are known for their deceptive simplicity, their perfect balance and proportion, and their sensuous, feminine power. CRAFTSMANSHIP A heritage of craft The process of becoming a Graff master craftsman is akin to being entrusted with a book of secrets, gaining access to skills and techniques that simply could not be learned elsewhere. In our London workshop, traditions dating back centuries meet cutting-edge innovations, and creative dreams become reality.