As the Swiss government reopened its borders on 26 June with no quarantine rules to visitors from the GCC countries who have been fully vaccinated, GCC residents can now explore the combination of wild, unspoilt culture with the most modern holiday culture in the Graubunden region in Switzerland this summer.

“This year in particular, the fresh air, outstanding natural beauty, mild climate and healthy outdoor activities such as hiking, cycling, and sailing make it the perfect destination for family pursuits,” said Tamara Loeffel, Head of Business Development, Visit Graubunden.

“With this latest announcement by the Swiss government, added to the existing pent-up demand, we are expecting exceptionally heavy demand from the GCC countries. Graubunden has to be nature’s remedy for a post-Covid holiday,” she added.

The Graubunden region is world-renowned for its natural spas, spectacular landscape, bright green valleys, snow-capped peaks and crystal-clear Alpine lakes, train rides through mountains in the Rhine gorge, hailed as among the most spectacular train journeys in the world. In addition, there’s exquisite Michelin star gastronomy, it is also possible to visit four different countries in one day – Switzerland, Liechtenstein, Austria, or Italy.

The locals if asked, will say the region is so special because of its wild, natural beauty coupled with the finer things in life, obviously referring to its luxury hotels, shopping, and excellent restaurants.

“Besides the breath-taking scenery, there’s so much to keep the whole family entertained. Between Lenzerheide and Chur, there’s a toboggan run which is over three kilometres long, Switzerland’s longest and for children who love stories, the small town of Maienfeld is where the classic children’s novel Heidi was set.

“Moreover, many people will have heard about the glamourous resorts such as St. Moritz and Davos, but there are many other destinations worth exploring such as Vals, home to thermal baths that are built from 300 million-year-old stone and the countryside around Flims and Laax which is famous for its crystal-clear lakes,” added Loeffel.

Travelling to Graubunden from the GCC is also very easy, between them, Emirates, Qatar Airways and Etihad fly 38 times per week to Zurich or Milan and there are excellent transport links via road or rail from Geneva and Munich as well.

The Graubunden region is also very familiar with Middle Eastern culture and most restaurants offer halal menu options and many hotels will also have Arabic speaking staff.