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Evans launches #IamMe Campaign

Evans is proud to introduce a fantastic line up of body confident women who have been shot as part of a new campaign to highlight how diverse women can be; and prove that fashion can

Evans

Evans is proud to introduce a fantastic line up of body confident women who have been shot as part of a new campaign to highlight how diverse women can be; and prove that fashion can and should be accepting beyond size.

Launching with a video, this squad of inspirational women showcase their own unique stories and fashion credentials all under the #IamMe.

This campaign shows that women are strongest when they are united together and by shooting this collective we can demonstrate the power and confidence fashion can give to people.

The squad includes a real mix of familiar faces and emerging talent as well as bloggers and models who each have their own sense of style.

Digital influencers Nadia Aboulhosn and Callie Thorpe bring out a playful side to the campaign whilst recognized US models Hayley Hasselhoff and Alessandra Garcia sit alongside new face (and body) Brielle Anyea, who are all represented by Milk Model Management.

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Anna Shillinglaw, Milk’s founder, has also been shot as part of the squad and returns to stepping in front of the camera. A former model herself Anna started Milk as a way to bring change to the fashion industry and Milk’s ethos is that no two models are the same – making Anna the perfect addition to the #IamMe squad.

Completing the line-up is ultra-marathon runner Mirna Valerio and Singer Songwriter Jessica Clemmons. Mirna is a body confidence campaigner who dispels the myth that curvy girls don’t exercise by writing about her experience under her Fat Girl Running Blog, while Jessica is lead singer of her country/pop band Jess and the Bandits.

All these women are inspirational and talented and have been proactive in their careers. Each of them has a unique story to tell and by bringing them together to be shot as part of the #IamMe campaign, Evans hopes to show how diverse and remarkable women truly are.

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