Ermenegildo Zegna: Defining Moments

Ermenegildo Zegna unveils a playful third chapter in its ‘Defining Moments’ campaign, the global multichannel initiative that was first introduced with Robert De Niro during the Spring-Summer 2017 season. With the intention to reflect the emotional and authentic dialog, that Ermenegildo Zegna, has intrinsically validated in its actions and brand statement. The evolution of the ‘Defining Moments’ concept moves the focus from past to present, highlighting the everyday moments that occur in our lives and make us smile.

The two new protagonists of the campaign, Spanish actor Javier Bardem, and the young English talent Dev Patel, enjoy the transparency of their lively camaraderie and friendship, embracing each moment with positive energy through a conversation that is free and real.

The campaign was shot in the hills of Los Angeles, where internationally acclaimed film-maker and photographer Craig McDean transforms candid moments between the two award-winning actors into a heartfelt union of kindred spirits. Encouraged by witty banter and a light-hearted mood, the men savour the intimacy of their conversation: whether discussing the art of sport or the power of prose, each moment is marked by their easy laughter and genuinity.

Today’s moments become the precious memories of tomorrow. Enjoy your moments.


Artistic Direction: Alessandro Sartori

Director and Photographer: Craig McDean

Talents: Javier Bardem and Dev Patel