American Eagle Outfitters debuts its new back-to-school season with an inspiring cast and innovative denim- expressing themselves in jeans built for freedom. The New American Jean, a collection of denim including new fits, washes and fabrications, is made to move without compromising design. As a recognised leading denim destination, the American Eagle Outfitters’ collection marks its largest denim offering yet, with a range of multiple fits for women and men.

Handpicked for their ability to break stereotypes and credibility in their multi-hyphenated careers, the new season features a new cast from varied industries and backgrounds, including the hijabi model Halima Aden, model-actress-Vlogger Amanda Steele, and model-body positive activist, Iskra Lawrence.

They are shown in un-retouched, motivational imagery- the campaign captures the cast alongside a backdrop representing their particular style, passion and personality, showing how they kick it in The New American Jean.

Each cast member adds their own personal style to the 2017 collection and the brand’s advanced denim -The New American Jean. The updated jean collection, which sets new standards in style, fit, comfort and wash, is made for this generation and how they move and create. New fits and styles for the season include the best-selling jegging, new embroidered and tasselled finishes as well as the brand’s interpretation of the Tom Girl for women.

The new collection is available in stores now.