Minori, or as she goes by cute_minori is the definition of pride and passion for fashion. The avid Harajuku fashion follower has created her own kind of niche; a hybrid of Japanese culture mixed with their famous Harajuku style, adding a large dose of vintage, in particular Victorian and Georgian eras.

Her style speaks loud and proud, some may say it’s brash and far too theatrical, however Japanese culture, is diversified by Tokyo’s incredible fresh perspective on street-style, it prides itself on passion and precision. Minori’s style can be described as Shironuri; as part of an art activity, taking fashion dedication to a whole new level!

Minori’s distinctive style, described at cos-play (character play)

However, her style also elaborates on the famous ‘Lolita’ style- which does not carry the Western ideology that the term “Lolita” evokes, instead embodying a modest look based on Victorian-era fashion. Ravenous ruffles, high neck styles, mixed with brocade, buckles and velvet, it’s Victoriana at its best. Minori also follows the Ganguro makeup look (girly-glam gyaru style) which is usually blonde or silver and black-lined eyes surrounded by white eye shadow. This look is often accessorized by facial gems and stickers, false eyelashes-which she merges with classic Geisha influences. There are many styles and characters to play with in Harajuku fashion and culture, however, Minori’s style is incredibly distinctive due to her cross-referencing of styles and makeup.

Minori also follows the Ganguro makeup look (girly-glam gyaru style)

Minori’s style is incredibly distinctive due to her cross-referencing of styles and makeup

Harajuku culture is nothing new; it actually got its start during the postwar Allied occupation of Japan, when American soldiers and civilians lived in the area. Curious Japanese youths came to experience a different culture, and browse the Western goods in local stores which were catering to the Americans.

Today, the Harajuku area is not just the center for fashion-forward Japanese youth. It’s also one of the world’s fashion centers; Omotesando, one of the main streets, has been compared to Paris’s famous Champs-Elysees, with Louis Vuitton, Chanel and Prada recently setting up shop.