Rihanna may have found love in a hopeless place, but a lot of her fans found their perfect match (of foundation) in her latest Fenty make-up line.

Practically everyone who has sampled the products from her line gave raving reviews, especially women of colour, who normally find it hard to find the perfect shade. The marketing campaign behind it plays an equally important role as the quality of the products for its popularity because it pays homage to the diversity of women’s skin tones, facial shapes, culture, religion and personality.

Rihanna’s make-up line is an addition to the slew of celebrity endorsements, but hers is proving to be a game changer.

Robyn ‘Rihanna’ Fenty

Fenty is Rihanna’s last name (her full name is actually Robyn Rihanna Fenty). Currently, her make-up line includes highlighters, lip glosses and 40 different shades of foundation, with the 12 darkest shades flying off the racks in Sephora and online where it is only available for now.

Fenty Beauty is a game changer, with 40 shades of foundation.