Haute Couture and Haute Joaillerie share the fundamental values of creativity, excellence and expertise. In becoming a Jewellery member of the Fédération Française de la Couture, Chopard chose the most beautiful means of highlighting the talent and the exceptional work of its jewellery artisans. On January 27th and 28th 2016, Chopard once again testified to this alliance by presenting the latest creations crafted within its Haute Joaillerie ateliers in Geneva. Just as Haute Couture’s ‘petites mains’ (gifted seamstresses) lovingly assemble elaborately ornate fabrics to invent surprising gowns, the Haute Joaillerie artisans at Chopard once again demonstrated their virtuosity and their technical genius by associating vividly coloured precious stones, gold and titanium.
Behind each of these creations is a story of hands: those of the nimble-fingered, patient and inventive artisans who have successively played their own crucial roles. These exceptional pieces have drawn upon the skills of every Haute Joaillerie craft: designers, wax jeweller-sculptors, jewellers, lapidaries, gemsetters, polishers… From lines to volumes and using gold or precious stones, they infuse life into this jewellery by combining their talents. The smooth, complementary interaction between the different skills is facilitated by uniting more than 30 crafts under the same roof. They represent a wealth that the Scheufele family carefully nurtures, by focusing on the transmission of knowledge and training from generation to generation. Chopard is keenly aware that the most precious heritage is above all human.