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CENTRESTAGE: Hong Kong’s Moment In The Fashion Spotlight

ANAIS JOURDENANAÏS JOURDEN

The 2019 edition of Asia’s premier fashion event, CENTRESTAGE, which is a four-day event (4-7 September), organised by the Hong Kong Trade Development Council (HKTDC), brought two-hundred fashion brands from twenty-three countries and regions to Hong Kong, reinforcing the show as an international promotional and launching platform for fashion brands.

More than twenty fashion shows were organised during the show’s four-day run. The spotlight opening gala show CENTRESTAGE ELITES saw the global launch of pre-spring 2020 collections on the runway from Hong Kong designer Anais Mak (Brand: ANAÏS JOURDEN) as well as acclaimed New York designer Joseph Altuzarra (Brand: ALTUZARRA), attracting more than 1,000 industry players, celebrities and fashionistas.

It was followed by the amazing Fashion Hong Kong Runway Show, featuring the latest Spring/Summer 2020 collections of Hong Kong designer labels that have participated in international fashion weeks. One of the participating local labels, MEIKING NG, has participated in CENTRESTAGE since its first edition in 2016. June Ng, Founder and Chief Designer of the label, said that:

“As a Hong Kong designer, she enjoyed the home advantage in being able to grasp the opportunity to release her latest collection at the signature Fashion Hong Kong Runway Show, which is a desirable event to gain media exposure.”

As a premium fashion event in Asia, CENTRESTAGE attracts many brands and buyers. It serves as a platform for industry players to exchange information and designers and brands to promote their products. A number of fashion shows were held during the fair period. Local designers and international brands showcased an incredible creative force, further raising Hong Kong’s status as Asia’s fashion hub, said HKTDC Deputy Executive Director Benjamin Chau. He further stated:

“The HKTDC organised 36 buying missions comprising over 1,500 international fashion buyers to visit the fair, and pooled additional resources to strengthen business matching between exhibitors and buyers for more business opportunities.”