CARTIER 2019: A NEW TAKE ON WATCHMAKING DESIGN
Cartier’s 2019 watch edition expands the Maison’s expressive capacities. Watchmaking creativity is challenged to faithfully interpret Cartier’s style
Cartier’s 2019 watch edition expands the Maison’s expressive capacities. Watchmaking creativity is placed under tension and challenged to faithfully interpret Cartier’s style and to reveal, through this singular vision, beauty in all its guises.
In a letter sent to Jeanne Toussaint in the 1930s, Louis Cartier described “a founding concept (…) that lends itself to countless different applications. I think that if suitably handled, it’s destined to become a great success.”
A founding concept – that is to say a powerful idea that holds the potential for infinite variations: a vision and momentum that define an endless sphere of creativity. Cartier finds meaning in the decision to cultivate its difference and to delve into themes through a process with endlessly renewable results.
This year, Cartier highlights the idea of constant reinvention through the Panthère de Cartier and Santos de Cartier watches. These iconic Cartier creations continue along their respective trajectories, reinventing themselves with every new interpretation. By unleashing this dynamic, Cartier can additionally explore the beauty of the pure form behind one of Cartier’s most iconic models: the Baignoire.
It also presents the opportunity to imagine new interpretations of the figurative panther viewed through artistic crafts and jewellery – territories in which Cartier progresses with a careful balance of research and innovation.