Aston Martin by Hackett AW2018: A Distinct Take on luxury
Iconic British brands, Hackett and Aston Martin have collaborated once again creating an AW18 Aston Martin by Hackett collection.
Iconic British brands, Hackett and Aston Martin have collaborated once again creating an AW18 Aston Martin by Hackett collection. Both brands have their own distinct takes on luxury; and both have loyal followings who expect only the best. It makes sense then that the two would collaborate and produce a capsule line of clothing that combines Hackett’s renowned sense of Britishness with Aston Martin’s technical prowess.
The latest collection for AW18 Aston Martin by Hackett takes its inspiration from Aston Martin Racing, and while the clothes won’t make you a world class racing driver, they will add a touch of sporting class to your wardrobe. Highly technical fabrics are utilised throughout the collection, with water-resistant nylon jackets sitting alongside stretch cotton-pique polo shirts. With function in mind, some of the lightweight outerwear pieces feature taped seams and waterproof zips, ensuring you stay dry as you run from your car to the country club. Ideal for driving are the technical Moto jackets, which are cut short in the body from stretch fabrics – ensuring plenty of movement at the wheel – and feature multiple zipped pockets – perfect for storing the essentials.
Hackett’s relationship with Aston Martin stretches back many years with a successful partnership that started with Aston Martin Racing. Building on the foundations of that strong relationship, the Aston Martin by Hackett collection offers an all-new range of luxurious clothing that reflects the coming together of two stylish brands.
In September 2018, Hackett London’s long-standing relationship with Aston Martin, reached new heights in 2018 through their collaboration to create a Hackett edition of the Aston Martin Q Rapide S car.
Created with a unique vision, the Q Rapide S by Hackett combines sensational sports car performance with the essence of Hackett’s key brand values in one compelling form. The specification has been designed exclusively by Hackett Chairman, Jeremy Hackett in collaboration with Chief Creative Officer of Aston Martin, Marek Reichman and includes the brand’s unique character in a blend of sumptuous luxury, serene refinement and elegant convenience. The car’s Mako Blue exterior, Union Jack Aston Martin wings and 3D minted polo player side badges embody Hackett’s identifying values.
Hackett’s key details continue through to the interior, reflecting the brands tailoring expertise, the seats and car accessories are covered with a Prince of Wales check supplied by renowned cloth mill Fox Brothers and Co. Inside the glove box, door pockets, cup holders and sun visor is a blue and white striped material, similar to that of a traditional suit lining. With no attention to detail spared, Hackett’s blue colourway is highlighted through the carpets and the head rests, with the Hackett logo embossed on the rear, are covered in black molten cloth, the traditional bowler hat fabric.
With every car purchase, Hackett are creating a bespoke suit that mirrors the car interiors; a Prince of Wales check cloth from Fox Brothers and Co. with a blue and white stripe lining. An exclusive luxury accessories range will also launch in line with the car, key pieces include, a large holdall, small 24 hour holdall both made from Fox Brothers Prince of Wales check cloth with blacker leather piping and handles, adorned with the Aston Martin by Hackett signature label. Also available is a travel umbrella, cufflinks, car blankets and made to measure driving gloves.
Jeremy Hackett, Chairman and founder of Hackett commented: ”I am very proud of the successful relationship that Hackett has forged with Aston Martin. We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market. Taking the step from uniforms for the race team into a beautiful capsule collection of luxurious clothing has been a pleasure for Hackett and we believe we have created a collection that drives us to the next level in elegance and refinement.”