Harry Styles for Gucci’s Men’s Tailoring Campaign for Autumn/Winter 18/19

Journeying to North London, Gucci visits a Great British institution for the setting of its new advertising campaign, starring Harry Styles, for their men’s tailoring: the fish and chip shop. Known locally as a “chippy”- the original English takeaway which first opened in London in 1860, the fish and chip shop is a traditional fixture on many British streets, a place where people gather to buy battered cod, fried chips and mushy peas. Chippies today are often decades old and are routinely brightly lit, with a serving counter, tiled walls and white-and-pastel colour schemes. The chippy is a place where characters are found queuing and chatting, particularly on Friday nights, as they wait for their fish to fry. [gallery columns="2" link="file" size="full" ids="12820,12822"] It is into this setting that Gucci introduces the young Englishman, musician Harry Styles. A singer, songwriter and actor, Styles is pictured in a variety of Gucci tailored outfits, including two suits with waistcoats (one a wool mohair white-red-black mini pied de poule worn with a green check blanket and the other an ink-grey bee check), a splash-dark beige macro gingham sharkskin dressing gown, worn as a coat, a decorative dark wool mohair jacket with embroidered collar detail, and a white-oatmeal hued macro bird’s eye wool suit with MLB NY Yankees patches. The styling is contemporary, with the tailoring combined with formal shirts and ties, buttoned-up casual shirts, and moccasins, sandals and sneakers. [gallery columns="2" size="full" link="file" ids="12821,12819"] Harry brings a pet chicken and dog into the chippy with him. He orders his food and then shares it with the animals, in a narrative sequence that echoes many famous photographs and scenes from British films. Credits: Talent: Harry Styles Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Glen Luchford