Avoc Men's SS18 Collection

Avoc’s spring summer collection entitled ‘Business As Usual’ by designer duo Laura Do and Bastien Laurent, was of their customary signature; being gender neutral with a minimalist image. Playing on the mundane office-wear culture, where style is sparse, and somewhat repetitive which is seen as boring, rather than experimental and upbeat. Avoc turned the usual into the unusual with a collection you would definitely wear; nine to five, or not. This season they decided to experiment with contrasting colours; Avoc displayed its creativity by presenting a series of classic black, crisp white and grey office-wear with bursts of striking yellow and tones of red. The line also featured a series of chic, oversized lab coats and outerwear to target spirited audiences who are ready for a change within their staples with style statements. [gallery size="medium" ids="6886,6888,6889,6887,6890,6895,6891,6892,6893,6894,6896,6899"] Since 2013 in the suburbs of Paris, Avoc have been creating pop style street-wear with a technical touch; through experimentations. With this being said, their experimental flair has led them to be nominated for the Creative Prize award this year. [gallery size="medium" ids="6898,6899,6900,6901,6904,6905,6902,6903,6906,6908,6907,6910"]