The Spring/Summer 2018 collection at AIGNER is all about love. The focus lies on the love for the brand, the product and the philosophy of Aigner. The streetstyle shooting was shot in the streets of Milan, with international personalities and was implemented into a lifestyle concept.
Creative Director Christian Alexander Beck dedicates the Spring/Summer 2018 collection to the ultimate of emotions, love: #AIGNERLOVE is ecstatic and sensual, sweet and tough. Puckered lips and Candy Pink ensure pop art accents and Aigner’s typographic print intentionally makes statements in Black and White. New It-bags and precious Special Editions celebrate the passion for design and craftsmanship. Let’s fall in #LOVE!
#AIGNERLOVE is ecstatic and sensual, sweet and tough.
Our time is characterized by social media, like Facebook and Instagram, and who would fit better for the new Aigner campaign, then five international fashion influencers? Due to their love for fashion they are able to transport the excitement and the energy of the new collection and reflect the digital zeitgeist. For representing the key-looks there is Stefanie Giesinger, she has moved on from Germanys Top Model, to become an international favourite within the digital fashion industry, with an impressive one million fan base, to German Model and Stylist, Veronika Heilbrunner, as well as Soo Joo Park as a Korean top model, who feels right at home on the world’s catwalks, ensuring international flair is brought. For the Middle East, social media icon Ascia Al Faraj, as well as the young actress and Instagram star, Tatjana Saphira Hartmann, from Indonesia, represent the international part of the campaign. The campaign was shot in a cool, modern and streetstyle setting within Milano, by non-other than the international and famous photographer Tommy Ton.
Using an exciting range of fashion influencers, means they can portray the energy and love of the collection.
Classy looks with black leather, Jacquard-Blouson and lace dresses are loosened with fancy bags like the Candice bag, and the Jada bag. However, it also includes conspicuous styles with lip-patches, and logo-prints, in combination with clean bags like the Cybill or Ivy bag. Prints, colours and a mix of materials are juxtaposed, and coherent throughout the collection, that hits the pulse of time, and relies on what’s up to date- sensual and refreshing.
Pops of pink, graphic logo’s and lips, brings a refreshed and fun feel to their designs.