FashionFashion WeekMen

Acne Studios Men’s SS18 Collection

Acne Studios creative director Johnny Johansson, presented a relaxed, Swedish summer house mind-set collection, featuring pared down, singular staples that represent the past and present features- from daily lives and stories of their summer.

The collection pieces that are rendered in the traditional colours of Swedish summer houses- like the trench-coat in faluröd red, or the long line of a loosely cut suit in dalablå blue, make use of primary colours to their full extent.  The chiffon plays the role of the transparent curtains of the house, used for tailoring, shirts and shorts, as well as the outer layer of a bomber, revealing the ribbing detailings beneath. Whereas the crochet tank-tops and are like the family heirlooms that decorate the summer house; with simple flower embroidery, as if its’ a family tradition.

“I love the physical change from life in the city to the tranquillity of the summer house. It is a journey we all make in Sweden every July, and I wanted to capture that transition in this collection. It is the movement from one mental state to another and the wardrobe that goes with it.”– Jonny Johansson, Creative Director

With it being a rendition of a Swedish summer house, the staples of the collection are subtle enough within the use of primary colours, detailing and patterns to go from holiday to city- conjuring up the perfect breezy balance.

Furthering the uniqueness of Acne Studios collection for the summer, and worth noting- they turned the traditional “fashion show” concept on its head, by having the models seated in rows, rather than walk the runway.

Acne Studio and Johnny Johansson definitely brought a new vision for their spring summer 2018 collection and showcase in Paris.