As the sun set over the creek in Dubai Festival City, Robinsons opened its doors with an exclusive VIP launch event. The store of inspiration created an immersive shopping experience and enchanted guests by different discovery areas of fashion, beauty, art and culture.

 Al-Futtaim, one of the most progressive regional business houses headquartered in Dubai, brought the leading fashion department store Robinsons to the GCC and the Middle-East through a joint venture agreement with the Chalhoub Group.

 Spreading on three levels, across 200,000 sqft and with 600 brands, this oasis of inspiration will be the largest department store in the region giving home to 90 exclusive fashion and beauty brand, as well as John Lewis home collections, available only at Robinsons, on top of the large variety of carefully selected international and local labels.

 “The culmination of a journey that has brought together three great brands; Robinsons, with its 150 year-long heritage in high-end retail; Chalhoub and its incredible track record in the Middle East’s luxury sector; and Al-Futtaim, with our reputation as a partner and provider of quality products and services that enrich people’s lives – each and every day.”  – said Paul Delaoutre, Retail President at Al-Futtaim Retail Group.

The store is redefining fashion retail with its unique interior design featuring vertical gardens on all levels created by Patrick Blanc, the globally renowned visionary designer, as well as an array of natural elements from wood to marble.  The stunning visual merchandising is giving a completely new look and feel to the store and inspirational experience to its customers. The launch thematic, “URBAN ROMANCE”, celebrates the greenery and freshness of fashion, a new urban-green attitude with a nod to the Singaporean heritage of Robinsons.

The evening’s celebrations commenced with Mr. Omar Al Futtaim, the vice chairman of Al-Futtaim, cutting the “green curtain” and unveiling the unique lifestyle concept store. Robinsons love for fashion, art and the local culture shined through during this special event. One of the highlights is the unique “Sultani” exhibition at the luxury rotunda on the first floor, in courtesy of Dr. Reem Tariq El Mutwalli, where visitors were marveled at the selection of 18 traditional gowns worn by prominent UAE female figures. The exhibition will be open to the public at Robinsons until the end of June 2017 for anyone who wants to be amazed by these remarkable masterpieces.

 Besides this one of a kind showcasing, Robinsons supports local talent and creatives by launching “THE COLLECTOR” platform, focusing on solely to present the exclusive collections of five local Emirati designers, selected in partnership with the Dubai Design & Fashion Council.

 Robinsons has elevated Dubai’s shopping scene by creating a unique and innovative discovery platform with exclusive brand and services, making it the ultimate fashion destination.