Following the incredible success of her Middle East debut with Beauty Wonderland openings in The Avenues mall, Kuwait and Doha Festival City, Qatar, Charlotte Tilbury is set to continue to Tilburise the Middle East with the launch of two new doors in Dubai, revolutionising the way women shop beauty for an unforgettable shopping experience.  Charlotte’s Dubai flagship Beauty Wonderland store boasting 1688 sq ft. will open in The Dubai Mall on 28th June just steps away from The Dubai Mall Aquarium, with a secondary Charlotte Tilbury Beauty counter opening on 5th July in The Perfumery of The Dubai Mall’s new extension. The expansion into Dubai is in partnership with retail franchise operator M.H Alshaya Co.

“I have always loved the Middle East and Dubai; Arab women understand the power of makeup more than anyone else. They share my passion for the best!! I have waited for this moment for so long because it was so important to me to create an incredible Beauty Wonderland here in Dubai that would make everyone’s beauty dreams come true. The Dubai Mall is the largest mall in the World and it’s such an incredible, magical space and I feel it’s the perfect setting for my brand.” Says Charlotte Tilbury.

Step under the Hollywood theatre lights and through the night crimson doors into Charlotte’s record-breaking makeup world, where the winding red carpets of Hollywood, the backstage buzz of fashion week, and the expert artistry of Charlotte’s 25+ year career as the world’s #1 celebrity makeup artist combine with her award-winning, easy-to-use, easy-to-choose makeup range.

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you’ll find a first-of-its-kind, ground-breaking Magic Mirror that morphs your face to Charlotte’s 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right realms, tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.  At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks- like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte.  Unique to the range, women can choose by personality, lifestyle & preference. A new campaign of the 10 looks, exclusive to the Middle East region, was unveiled for the launch in Kuwait at the end of last year.

Charlotte Tilbury Beauty fans, can immerse themselves in Charlotte’s glamorous world of award-winning makeup, skincare and scent and discover her backstage, red carpet and celebrity beauty tips and tricks with Charlotte’s Team Tilbury who travel the world with Charlotte working backstage and with celebrity red carpet clients, with bespoke makeover services from ‘Quick Tricks’ to full ‘Tilbury Transformations’.

Charlotte’s Dubai flagship Beauty Wonderland will open in The Dubai Mall on the 28th of June.