UGG ushered in their SS18 collection, at The Mall of The Emirates, bringing their signature attitude of craftsmanship.

The collection campaign stars a diverse, group of individuals who forge their own path in life, have interesting things to say about living in California and are connected by their values. Bringing their usual famed style of Classic boots, heritage sheepskin slippers and newly-introduced fashion sandals and sneakers, for Women, Men and Children to the collection.

The event within their UGG Store at MOE, saw the collection showcased as a preview.

Discover the SS18 collection, here.