Heads up fashionistas, the hunt for that one-of-a-kind piece is about to get a whole lot easier thanks to the exciting new fashion platform, Fashtory.

The new app, available for both Android and iPhone is about to overhaul the fashion industry- changing the way we source and shop for unique fashion pieces. Unlike many other e-commerce platforms already on the market, Fashtory is a non-transactional social network for fashion-lovers, allowing them to browse collections from local designers and connect with them via the direct messaging function.  Users can set up appointments with designers or send inquiries about sizing or availability.

The app is free to download and both designers and fashion-hunters can register for free. Designers can easily create a profile and upload images and details of their collections. This will then be available to browse by the hundreds of registered fashion-hunters across the world in twenty-one countries.  Never, have designers been able to avail of such a far-reaching platform, facilitating meaningful conversations between interested parties.

Fashtory was recently updated with the latest UI / UX technology meaning customers now have an unparalleled user experience, allowing them to seamlessly browse with no technical glitches.  For fashion lovers on the hunt for bespoke pieces the app is ideal for connecting them with suitable designers. Gone are the days when finding unique designer pieces means trawling the internet or social media, now it can all be done from the convenience of your home or on the go straight from your mobile device.

The app is the brainchild of Saudi female entrepreneur, Alanoud Al Mubarak who explains Fashtory, “I created Fashtory to make finding unique fashion easy and also fun. In the world of fast-fashion, finding unique pieces is challenging. When creating Fashtory, user experience was at the forefront of the app design. The whole concept behind Fashtory was finding fashion easily and a smooth-running functionality ensures exactly that.  Developing an app can be challenging in this market, with so many fashion-apps popping up constantly. Fashtory was always different to these- firstly, because it is non-transactional, and secondly because it allows users to simultaneously browse and talk over the messaging platform in the same app. We are always looking for ways to develop the platform further and we expect some exciting upgrades and add on services which will become available in the next few months.”

There are three shoe labels and sixty-seven fashion brands to browse through, including an impressive fifty-two brands from this region (with seventeen from the UAE alone), which is enough to keep even the most demanding fashion follower busy.

With market researchers Forrester Analytics predicting that, in the US alone, consumers are expected to spend Dh433 billion via smartphone purchases in 2018; and with China already purchasing 50 per cent of its clothes online, it seems Al Mubarak’s timing is immaculate.

You can follow Fashtory on social media @Fashtory