Selena Gomez and PUMA teamed up to create a one-of-a-kind assortment that has ‘strength’ stitched into every piece to create classic pieces for today’s girl.<a href=""> Read More
Global sports brand PUMA continues to keep the sneaker game on point, with the launch of a reimagined silhouette of the OG California – the Cali. The PUMA California rose to fame on the courts but soon crossed-over cultures and quickly became a streetstyle staple. The
Puma have become season appropriate and released one of their most beloved Tennis silhouettes from their storied archive- The Puma California. A style born out of the courts in 1983 by way of Argentine grand slam champ Guillermo Vilas, it soon found its way to the
The Thunder wave continues to disrupt, as Puma releases the latest instalment in the sport fashion chunky sneaker range- the Thunder Desert. While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the new Thunder Desert comes in
This is a counter movement- a new era of Sport Fashion. The Puma Thunder Electric takes an unconventional approach to design that disrupts and commands attention. It’s loud colour-blocking, material mixes and bright accents. It packs the power of a storm. The Thunder pays homage to
As the ultimate inspiration for daring women, Selena Gomez is the muse behind Defy, by Puma. She bravely opposes conventions and carves her own lane without apologizing. Defy is a new and revolutionary training shoe. Its platform sole, inspired by the resurgence of the chunky-shoe-trend, defies training
Puma launches the new IGNITE Flash for women, featuring Selena Gomez, as compliment of the “En Pointe” spring-summer collection. This training shoe changes the game by including evoKNIT technology, which offers form-fitting comfort for long trainings. The shoe features IGNITE foam- providing a lightweight, comfortable, and
The time has finally come for Abel Tesfaye a.k.a. The Weeknd, along with PUMA’s creative collaborator and global Brand ambassador, to finally release the highly anticipated debut collection, with the Global Sports Brand. Teasing some of the key styles during his current Legend of the
“Do You” docuseries is a platform created by women, and for women, to share their stories and change the world, together. Global Sports Brand Puma continues their commitment to inspire women everywhere to stay true to themselves, and partnered with Cara Delevingne to premier the highly
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