On Friday, June 12th, Downtown Katameya parking lot was turned into one of Cairo’s freshest and edgiest concept venues, for Standard Chic season 1. The show opened up with some seriously urban attitude from the USA celebrity stylist/designer Stevie Boi arriving on the back of a mega-motorbike. Each designer brought new and creative collections to the underground, many of them steering away from their normal repertoire, and delving into the urban and ready-to-wear scene, thus making one amazing showcase.

Norine Farah styled x Farah ElSayed, was different than her usual couture, this time they changed direction; introducing chic swimsuits into the equation. Mystic Evenings brought a twist to the traditional ready to wear, by introducing gorgeous gowns in the garage.  Hadil Ali’s signature stamp of fairytale gowns came to an end, only for Standard Chic, as she introduced chic and classic fashion for everyday life. Bedouin funky fashion label, Pashmina was a sure winner with the audience with her unique take on style. Vivian Moawad’s impressive, and large capsule collection ranged from her new basic t-shirt line to sweet colour schemes and short dresses with attitude. Diamond Zone took to the underground; draping the models in fine jewellery that sparkled in the rough. Heba Edris, one of Egypt’s most accomplished designers, brought some fairytale gowns to the street.

The finale of the show came courtesy of one of Middle East’s masters of fashion, Fouad Sarkis who was presented by Amira Adly. His collectin was more of a prêt-a-couture. The colours and finishings were exceptional, not to mention the body envy complete with some killer curves, that sashayed down the runway.