The Rolls-Royce Motor Cars Bespoke department is an extraordinary collective of designers, engineers and craftspeople, who bring the marque’s discerning and influential patrons’ most ambitious and personal visions to reality.

Today, almost every motor car that leaves the Home of Rolls-Royce in Goodwood, England, is Bespoke. 2017 was the year that Rolls-Royce elevated Bespoke to unprecedented new levels, resulting in one of the most significant years for Bespoke in the 114-year history of the brand. What follows is a snapshot of some of the finest examples of Bespoke design and craftsmanship to be completed by the luxury house over the past twelve months.

Sweptail

Rolls-Royce ‘Sweptail’, the realisation of one customer’s coach built dream. Premiered in 2017, ‘Sweptail’ is a compelling representation of true luxury, taking Bespoke coach build personalisation to new heights. The result of a collaboration between patron and artisan, ‘Sweptail’s’ bold design embraces the marque’s heritage as the world’s leading coachbuilder whilst reaffirming its pinnacle position in Bespoke personalisation.

This automotive equivalent of Haute Couture draws on the lineage of 1920s and 1930s Rolls-Royce motor cars. The client’s vision was for a coach built two-seater coupé featuring a large panoramic glass roof. The result is a contemporary masterpiece.

The grille, milled from solid aluminium, presents a distinct formality. The side profile of ‘Sweptail’ defines its stately character, whilst the rear taper of the motor car pays homage to the world of racing yachts, shaping a completely new perception of a dramatic Rolls-Royce coupé. The elegant and characterising rear culminates in the registration number 08, milled from ingots of aluminium and hand polished to a mirror finish. ‘Sweptail’ is a personal, Bespoke, motor car like no other.

Rolls-Royce ‘Sweptail’, the realisation of one customer’s coach built dream.

New Phantom and ‘The Gallery’- An Art Gallery on Wheels

New Rolls-Royce Phantom was unveiled to global critical acclaim in 2017. At the heart of the motor car’s design aesthetic is ‘The Gallery’, a contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel.

An application of glass runs uninterrupted across the fascia providing an unprecedented opportunity to present artwork, within your motor car. ‘The Gallery’ is an innovation that furthers Rolls-Royce’s unparalleled Bespoke vision and mastery of materials and craft.

‘The Gallery’ is an innovation that furthers Rolls-Royce’s unparalleled Bespoke vision and mastery of materials and craft.

Dawn and Wraith at Porto Cervo

Two unique motor cars were created in honour of the 2017 Rolls-Royce Summer Studio, Porto Cervo, Sardinia. A Bespoke Dawn Drophead Coupé and a Wraith Black Badge were commissioned to encapsulate the essence of this beguiling island.

Dawn adopted a nautical theme, evoking emotions of a languid Mediterranean sojourn. The Porto Cervo motif, encrusted with genuine Sapphires and Mother of Pearl, is embedded into the front facia of the motor car. The navy blue and arctic white hues complement an expanse of teak, including the decking and floor.

The Porto Cervo Wraith playfully emulates Sardinia’s night time ambience. A two-tone Diamond Black exterior is contrasted with gloss and matt paint applications, while black woven leather door panniers infer Wraith Black Badge’s dark and complex character, under the night sky.

Two unique motor cars were created in honour of the 2017 Rolls-Royce Summer Studio, Porto Cervo, Sardinia. The Porto Cervo Wraith playfully emulates Sardinia’s night time ambience.

Elegance

Commissioned for an individual collector, the Ghost ‘Elegance’ raised the bar of Bespoke by becoming the first Rolls-Royce to be finished in a paint infused with diamonds. The flanks of the motor car are highlighted with Mugello Red and Black twin coachlines, reflected inside with black leather seats and accents in Mugello Red, carried through stitching on the doors and piping on the seats. The detailed fascia of smooth open-pore Tudor Oak veneer is also complemented with a Mugello Red single stitch along the top of the dashboard, and finished with a Bespoke clock.

Commissioned for an individual collector, the Ghost ‘Elegance’ raised the bar of Bespoke by becoming the first Rolls-Royce to be finished in a paint infused with diamonds.