UK based brand Paul Smith has announced the opening of its new space in the heart of the dynamic Fashion District at Mall of The Emirates, where consumers can now shop the latest in men’s fashion across the brand’s array of collections.

To celebrate the new Paul Smith shop opening, the top regional funk-rock band, Abri & Funk Radius, played tracks that have inspired Sir Paul in his creative process. The tracks were selected from Paul’s series of curated playlists for Apple Music.

These playlists include: ‘Around the World in 20 Tracks’, for Paul’s constant global travels; ‘Something Old, Something New’, that influences Paul’s famous design mantra, ‘you can find inspiration in everything’; and ‘From Herbie to Holiday’, a tribute to Paul’s favorite jazz musicians, who he saw perform live as a young man.

Paul’s playlists celebrate his music taste and the role music plays in his career. VIPs, top influencers, and media alike were present to inaugurate the store while enjoying the musical journey, exploring the space, and viewing the latest pieces in store.

Spanning over a total surface area of 140 square meters and sprawled across two curated rooms, the new shop houses men’s ready-to-wear, shoes, and accessories including key product lines such as A Suit To Travel In, seasonal dinosaur-print products and a wide range of suits, shirts and formal accessories.

Lovers of the brand can also shop the newly launched line ‘PS by Paul Smith’, a less formal take on the iconic British designer’s mainline collection, which features tailored sports jackets and polo shirts in a range of bold colors and unique prints. Embracing the label’s classic, laidback sensibility, PS by Paul Smith includes ready-to-wear, footwear, bags, and accessories, all finished with the new circular logo.

Shop the latest today at Paul Smith Mall of the Emirates, located on the first floor.