Net-A-Porter Launches Worldwide Preview Of The Fendi FF Capsule Collection
Net-A-Porter and Fendi announce the launch of an exclusive FF Capsule Collection, embodying Fendi’s unique mix of expert craftsmanship and innovative design as the logo becomes the cornerstone of the collection. The capsule launches on
Net-A-Porter and Fendi announce the launch of an exclusive FF Capsule Collection, embodying Fendi’s unique mix of expert craftsmanship and innovative design as the logo becomes the cornerstone of the collection. The capsule launches on Net-A-Porter as an exclusive worldwide preview from April 13th for one month before being available in selected Fendi stores and on Fendi.com from May 14th until the end of the year.
The FF Capsule Collection, sold on Net-A-Porter, celebrates the heritage of the Roman House and the iconic FF logo. Designed by Karl Lagerfeld in 1965, the logo combines Fendi’s luxury authority with an irreverent attitude, establishing the Maison’s logo as a contemporary yet sophisticated icon. The FF logo steals the spotlight in the capsule as the unconventional archival squared version, dating back to 1974, dominates streetwear inspired silhouettes from parkas, to hoodies, the signature Rockoko sneakers and accessories including the Kan I, Peekaboo and the Runaway bag. The squared logo, updated from the original rectangular version, takes centre stage as the graphic pattern features heavily on every item. The collection incorporates the FF logo in the classic tobacco and black colourways and in a new surprising white and black variation.
Net-A-Porter introduces the collection with a whimsical animated video that watches model Hana Jiříčková journey through London, Dubai, Hong Kong and Rome. Starting the journey in London, the video sees famed landmarks create the backdrop in each city as logo mania takes control of each city. Ending in Rome at the Palazzo della Civiltà Italiana, Fendi Headquarters since 2015, the video culminates with the FF logo achieving world domination.
The launch of the capsule will also be celebrated in London, on April the 12th, and additionally by two special pop-up stores in Dubai and Hong Kong. The Palazzo della Civiltà Italiana, will be recreated in inflatable form, from April the 19th to 29th at the Dubai Mall Fashion Catwalk, and from May the 10th to 23rd at the Ocean Terminal, Harbour City, in Hong Kong.
Net-A-Porter Launches Worldwide Preview Of The Fendi FF Capsule Collection.