This month, Net-A-Porter announces the creation of a new global online flagship for its growing assortment of prestige watch and jewellery brands such as Cartier, Jaeger Le-Coultre, Boucheron, Chopard, Piaget and more. The new on-site destination is the ultimate luxury online environment for these storied brands, allowing Net-A-Porter to bring its curated selection of collections together for the global customer. Establishing a digital home for these traditionally offline brands sees Net-A-Porter as the first to unite the most iconic fine jewellery and watch collections in one global e-commerce destination.

“We are immensely excited to bring our customer a global online destination for these esteemed brands. We know the watch and jewellery industry is growing digitally, and our customers continue to demonstrate that there is ample desire to purchase these brands online. The team has curated a unique edit of modern pieces to sit alongside the established luxury brands, bringing our customers Net-A-Porter’s distinctive take on fine jewellery and watches.” – Elizabeth von der Goltz, Global Buying Director.

Net-A-Porter Hard Luxe earrings

The new on-site destination will provide customers with access to Net-A-Porter’s team of dedicated Personal Shoppers and unrivalled customer service. Secure pick up and hand delivery for certain items, “Try Before You Buy” services, same-day delivery in London, New York and Hong Kong plus access to customer service 24/7/365 are just some of the exemplary services on offer. All Personal Shoppers have received training from the Gemological Institute of America (GIA), the industry expert for training and professional development in gems and jewellery, allowing the team to deliver on-demand, expert advice. The Personal Shoppers can also reserve key styles from the brands stocked on Net-A-Porter, with the exclusive opportunity to host private viewings of new collections and place bespoke orders for one-of-a-kind pieces for those wishing to build a truly original collection.

Alongside the unparalleled buy and service, Net-A-Porter will produce bespoke content for the destination that will inspire and educate, taking the customer on a journey of discovery. The content will guide customers through Net-A-Porter’s world of fine jewellery and watches covering “how to” topics about fine jewellery storage and care, diamond education, and, of course, style inspiration with authority from the dedicated team of buyers and editors. All content will be shoppable with one click from inspiration to purchase, staying true to Net-A-Porter’s vision as the ultimate shoppable magazine, and the perfect union of content and commerce.

Net-A-Porter Hard Luxe rings and necklaces