La Prairie, the leader within luxury skincare, is not only synonymous with luxury, but their name evokes innovation, performance, and Swissness- the purity, precision and excellence. La Prairie’s endeavours are to fulfil a quest for timeless beauty through the highest standards of advanced technology, in which is portrayed within their new tale of luxury.  

They present their next chapter of its unique story with a new film. The two-minute video highlights La Prairie’s four rare, precious ingredients used within its signature luxury collections. It underscores not only the brand’s innovative, pioneering spirit in the world of skincare but also its place in the world of luxury. 

Greg Prodromides, the Chief Marketing Officer, explained; “This film tells a story a story of the unexpected, a tale of something that surprises and delights. We are a brand that comes from a place of mystery, of secrecy, of quiet luxury, and we chose to tell our story in a unique, magical way- one that incites the viewer to dream, just as La Prairie does,” he added. 

Their Precious Ingredients Are Revealed
The film invites the viewer to enter a closed, secret world of La Prairie. Within, each rare ingredient- Platinum, Gold, White Caviar, Caviar, is revealed in turn. The silhouette of a woman weaves among the ingredients displayed like works of art in their raw, pure form. With the lightest of touches, her hand momentarily brushes against the glass cloche that encases each ingredient. A magical transformation ensues- a transformation that is at once real, illusionary, a fantasy, a dream. It is the reflection of her desire. 

Sumptuous Aesthetics
The score, an original composition commissioned for the film, is at once Classical and Contemporary in its inspiration. The voiceover was written for the film and performed by Ladan Osman. Ms. Osman, an award-winning Somali-American poet whose work has appeared in numerous esteemed publications, began her collaborative relationship with the Brand with The Essence of La Prairie video, released last year. “The images, colour palette, music, editing; all of these elements come together to express the mystery, the richness, the understated elegance of La Prairie’s four luxury collections,” added Gilles Esteve, Senior Art Director at La Prairie.

Six months in the making and produced by the brand’s in-house Creative Studio led by David Naouri, the film is the culmination of much introspection on just what La Prairie’s story is; a story of their signature luxury we all know.