Gucci is pleased to announce the opening of a new store at Level Shoes in The Dubai Mall. The new store features the House’s fully revitalised store concept, and at 1,722 square feet, it showcases a wide collection of women’s and men’s accessories, focusing on shoes and also its stunning handbags, luggage, small leather goods, silks and sunglasses.

With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet armchairs offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterizes Gucci’s new collections, the store sees the combination of traditional and modern, industrial and romantic.

The luxury interior of the new Gucci store, Level Shoes, The Dubai Mall

Contrasting merchandising elements represent different design codes, combined to create curiosity- inviting customers to feel like they are constantly discovering new aspects of the store.

The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials.

Calacatta white marble produce an optical illusion game with the carpet, while being harmoniously integrated with functional cement. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, mechanical display unit’s contrast with the softness of the rich fabrics that adorn the rooms; bevelled mirrors, curved glass vitrines, Persian rugs; round tables offset rectangular ones; varnished iron wall finishes complement the upholstered old rose velvet walls. Throughout the store one finds sumptuous light brown and dark yellow leather chairs; cherry red and sage green velvet benches.

The result is a space that entices, surprises and feels personal to Gucci.

The understated drama of Gucci