Channelling the same unconventional spirit as the soon-to-be launched campaign, Gucci hosted a party in LA’s Hollywood Forever Cemetery to announce the new faces of its Gucci Guilty fragrances.
The stars of the campaign, two noted Los Angeles citizens, Academy Award-winning actor and musician Jared Leto together with award-winning singer songwriter Lana Del Rey, joined Gucci’s creative director Alessandro Michele for the event. Enigmatic, eclectic and glamorous, the duo shows these sides of their characters in the campaign’s video and images, which also reveals the new bottle design for Gucci Guilty Pour Femme.

Courtney Love was also present, recording the night as it unfolds on the Stories of Gucci Beauty’s Instagram account. The singer songwriter and actress has a guest appearance in the new campaign directed by Glen Luchford with creative direction by Alessandro Michele.

Hollywood Forever Cemetery has a special connection to the House and Alessandro Michele, after the creative director attended a party there in honour of Johnny Ramone, it inspired pieces from the Gucci Spring Summer 2017 collection. The landmark is also a setting in scenes from the video of the new Gucci Guilty campaign, which will launch worldwide in January 2019.