Behind the new First bag by Elisabetta Franchi is a belief that beauty is exalted through an essence of simplicity.

The linear design fuses with the clean volumes, reflecting a minimalist rigour of a new conceptual elegance Made in Italy.

The First bag is the quintessential symbol of aesthetics out of time.

First, like unique, a must. An accessory that speaks for itself, not a piece added to the look, but one that defines it through intrinsic versatility of style and form. And an expression of this great versatility is its ability to transform: when the flap is removed, it becomes a shopper with some of the compartments remaining in view.

The linear design fuses with the clean volumes, reflecting a minimalist rigour of a new conceptual elegance Made in Italy.

Designed in three volumes, the First bag is coloured in the emblematic nuances of the brand, a further representation of minimalism in the spirit of the Maison.Eli

The First Bag is now sold within Elisabetta Franchi Mono-brand Boutiques, and in the online store.