Girl of Now is back, and more flamboyant than ever! Inspired by the stunning silhouettes of Elie Saab collections, the new edition ‘Girl of Now Shine’ emphasises its luminous magnetism, enhances its dazzling femininity and reveals the full magnitude of its aura. It was born to shine!

The Fragrance

Created once again by IFF’s perfumer duo Sophie Labbe and Dominique Ropion, ‘Girl of Now Shine’ pushes the boundaries of addiction.

Just like the precious embroidery that adorns the Maison’s gowns, a sparkle of pineapple instantly highlights the toasted pistachio. Voluptuous white flowers- ylang ylang and jasmine flood the Ormond flower’s delicious orangey almond scent with a golden light. Enveloped in a veil of powdery vanilla and iris, the vibrant base notes of patchouli become more sensual, almost smouldering. Could this be any more irresistible?

“What makes Girl of Now so exceptional is the creation of a new ingredient that captures the essence of Elie Saab: the Ormond flower. The result of an innovative pairing of incredibly feminine orange blossom notes and the elegant sweetness of almond, this exclusive co-distillate gives the fragrance its unique balance between beauty, addiction and modernity.” States Sophie Labbe.

The Bottle

Sculpted with the same precision as Elie Saab’s perfect silhouettes, the precious glass bottle of ‘Girl of Now Shine’ retains the original bottle’s delicate round shape. The flower borrowed from the Couture House’s clutches shimmers around the neck, as though gilded with fine gold. The box is drenched in pastel blue, the fashion collections’ signature shade, exquisitely decorated with velvety gold flowers.