Damas, the leading jewellery and watch retailer in the Middle East, has launched an in-store promotion and collection in commemoration of Diwali, the Festival of Lights. The promotion, which started on October 9th, will run until October 30th at select Damas Collections stores across the GCC.

The new collection features various exquisitely-designed 18k and 22k yellow and white gold jewellery sets that are embellished with emeralds, rubies, diamonds and pearls. Jewellery lovers have a wide selection of spectacular rings, jewel-encrusted bangles, bright earrings and vibrant necklaces to choose from that will suit any taste and budget.

Kevin Ryan, COO at Damas, said, “In order to celebrate this most joyous of occasions, we are excited to offer our loyal customers not only our biggest Diwali collection to date but also the most fantastic of promotions to really thank them for their loyalty. We hope that they will continue to rely on us not only for their holiday jewellery but for all of their jewellery needs.”

This Diwali, customers will have the opportunity to receive one of many 22k golden gifts that Damas is offering specially for the occasion. Depending on how much is spent, clients will receive either multiple gold coins, a gold pendant, a gold pendant and earrings or a gold pendant, earrings and a chain.

During this period, customers benefit from zero making charges on 22k gold coins (2g, 4g, and 8g) as well as select gold jewellery. Other offers include zero deduction on gold exchange, flexible payment plans with partner banks at 0% interest (UAE & Oman), as well as bonus air miles on purchase (UAE, Bahrain & Qatar).