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Charles & Keith SS18: Garden State

Charles & Keith Summer 2018 is a continuation from the Spring campaign titled ‘Garden State’. Based on the theme of new technologies, and their increasingly complex role in society, the campaign imagines the effects that

Charles & Keith Summer 2018 is a continuation from the Spring campaign titled ‘Garden State’. Based on the theme of new technologies, and their increasingly complex role in society, the campaign imagines the effects that social media and digital culture would have on us in the near future.

In their editorial, the protagonists are seen enjoying the summer sun in a field of wildflowers, also their SS18 Event emulated the style and theme of the campaign, which was set in a sunny summer garden, at El Chiringuito at Rixos, The Palm. That was attended by social media influencers and press, who enjoyed the showcase of the luxury accessories, which had a fun appeal!

Fun, colourful and detailed summer sandals. 

The optimistic and progressive concept behind the campaign inspires the generous use of black and white, futuristic metallics and clean, modern silhouettes found in the classic summer collection. Other stand-out elements include breathable textures such as braid, mesh and rope lattice, eye-catching coloured striped patterns and luxurious gemstone embellishments. The product line-up consists of sneaker mules, leather glitter sling back sandals, tapered heel thong sandals and pint-sized crossbody bags- all designed with the warm and carefree summer months in mind.

The perfect summer accessories.

Discover more, about Charles & Keith SS18: Garden State, here.

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