With a small group of local and regional influencers, Zahra Segulle, Rhea Jacobs, Taiba, Wathek Allal, Mohammed Islam, Bloomingdale’s Middle East launched its spring and summer 2019 campaign, unveiling the “Bloomie’s Collective’ concept (#squadgoals ) which invites every customer to become a season trend ambassador “by cultivating the ‘cool kid’ lifestyle, using our influencers to ensure a very targeted cult audience” as mentioned in their press note.