A multi-faceted Emirati, Sheikha Hend is the quintessential Renaissance woman who possess an extensive variety of talents and aptitudes, which has empowered her to succeed in any field she has decided to seek after and accordingly, create her signature line Hend by House of Hend. Hend is all about creating clothes as pieces of art. The collection is created by handpicked materials, which are enhanced with rich hand embroideries and are cut to perfection embracing a woman’s body.

House Of Hend showcased its SS15 collection during the Rome Fashion Week on January 30th 2015. The collection portrayed a young princess, who wears dresses that are embellished with rich textured fabrics. The colour palette graduated from light feminine pastels to slightly darker shades of green, red and culminating in black.

The event was attended by celebrities and dignities such as Cristiana Del Melle Roberto Polidori (Entrepreneur), S.E. Ambassador of Iraq, S.E. Ambassador of Oman, S.E. Ambassador of Kuwait and S.E. Ambassador of UAE. The fashion show was held at the Waldorf Astoria Rome Cavalieri. Hend by House of Hend will be available at select boutiques around the Gulf and Europe. For more, check out www.hendfq.com

Sheikha Hend Al-Qassemi with Silvia Fendi