Essential to Puma’s DNA is to keep moving forward to elevate the game. Whether it’s innovating with new technologies or reinvigorating sport-inspired styles with contemporary updates and renditions, there’s no signs of Puma slowing down.

Tsugi is a tidal wave that Puma brought to the market where they continue to push the boundaries of design. With a progressive look that fused modernity, technology and traditions, bringing a new wave of aesthetic to sport-inspired streetwear. The Tsugi features a unique lacing concept with a sock construction for a more comfortable fit. More than its functionality, it boasts of a minimal, contemporary style that’s beautiful and unique, and modelled by The Weeknd, a brand Ambassador.

The next generation of Tsugi incarnates in the new Tsugi Jun. Utilising a full evoKNIT upper-sock, for next level comfort and engineered ribs for enhanced flexibility. An engineered elastic ensures a secure heel lock down and the addition of premium leather panels on the sides provide midfoot support and enhanced stability. The signature side lacing system and ribbed tooling that make Tsugi unique, are kept intact.

As a precursor to the all-new Tsugi iteration, Puma is releasing the Tsugi Jun Cubism that takes inspiration from space odysseys and culture pop with a futuristic design, heavy embossing and colour-blocking techniques. It’s Ziggy Stardust time-traveling to 2018 with some streetwear attitude and hustler mentality, describing it as ‘Sci-fi meets street’.

The new Tsugi Jun Cubism is in Puma stores within the GCC region, whereas the most recent release of the Tsugi Jun, was on November the 17th.

Puma Tsugi Jun utilises a full evoKNIT upper-sock, for next level comfort and engineered ribs for enhanced flexibility.