Tiffany & Co. announces Tiffany HardWear, a new jewellery collection that embodies the power and spirit of New York City and the energy of its streets. The collection name and designs draw inspiration from the urban soul of the city, where the modern rebel mixes high fashion with street style.

The face of the campaign is non-other than world-famous, New York born and raised style icon; Lady Gaga. She is the perfect emblem of graciousness and edge, Gaga tells the story of Tiffany & Co perfectly.

Tiffany HardWear, is as classic, as it is edgy. Inspired by a unisex bracelet from 1971, the collection has been reimagined to include earrings, rings, necklaces and pendants, and goes perfectly with a sleek leather jacket as it does with creative couture.

The metal-intensive designs capture the industrialism of the city. The signature gauge links at the heart of this graphic collection reflect the clean, simple shapes of utilitarian hardware. A chain necklace in 18k gold features graduated links that shift in scale, with a clasp that seamlessly disappears into the piece. A reinterpretation of the original design is embellished with a detachable lock and ball, for versatile styling. The unique bolt backing on a pair of triple-drop earrings makes for a perfectly symmetrical design, as striking from the back as it is from the front.

Tiffany is the internationally renowned jeweller founded in New York in 1837. For additional information, please visit Tiffany.com