TUMI, the leading global lifestyle brand announces is teaming up with supermodel and philanthropist Petra Nemcova on two important initiatives this fall. The first is a TUMI hosted charity event to raise awareness and funds for the Happy Hearts Fund, the organization Petra founded in 2006 that works to rebuild safe, resilient schools, and empower both children and communities affected by natural disasters. Directly following, Petra will join TUMI in kicking off the brand’s fall 2016 ad campaign as the face of its debut premium collection for women, Mariella, launching September 19th.

TUMI, a brand worn and beloved by business leaders all across the world, firmly believes that it has a duty to help support and inspire the children of today who will be our leaders tomorrow. Nemcova’s Happy Hearts Fund is an organization that does everything in its power to get every child back to school. TUMI, an avid supporter of philanthropic efforts, will be joining Petra’s mission by doing its part to help children envision a wonderful journey ahead for themselves.

“Petra is a perfect example of a Global Citizen. She is always on the move, in two to three countries every week while balancing a high-profile modeling career and serving as the leader of a global organization that has built and maintains 130 schools across ten countries. She is a true inspiration and a wonderful individual,” says TUMI Global Creative Director, Michael Petry. “Even while Petra’s blazing trails, she is never without her TUMI!”

“Seeing children’s faces light up and knowing the impact Happy Hearts Fund schools have on their lives, as well as their families, communities and future generations, is a priceless experience. Being a lifelong admirer of TUMI’s smart, innovative design made joining forces a natural next step for both of us,” says Petra Nemcova. “I’ve been a devoted TUMI user, traveling solely with the brand for the last sixteen years.”

TUMI’s Mariella collection is an exquisite assortment of product that redefines the meaning of luxury, pairing innovative design with fashionable functionality. The collection, a vision of Petry’s upon his arrival at the brand, was created for the adventurously modern woman; creating her own story and inspiring other women who are doing the same. Petra embodies this attitude perfectly—she doesn’t keep up with everything, everything keeps up with her. The seasonless array transports luxury to new horizons with the finest leathers and sublime detailing featured in each silhouette. The collection epitomizes the lifestyle of women who are the modern CEOs, who take risks, defy conventions, go beyond the boundaries, and rewrite the rules to make them their own.

Mariella will debut following the TUMI x Happy Hearts Fund campaign in select TUMI retail doors beginning October 1st. The opportunity for customers to donate to Happy Hearts Fund will be available in all American TUMI retail locations as well as TUMI.com beginning September 15th.